[vc_row][vc_column][vc_column_text css_animation=»bottom-to-top»][/vc_column_text][gem_divider margin_top=»30″][/vc_column][/vc_row][vc_row css=».vc_custom_1561553716331{padding-bottom: 60px !important;}»][vc_column width=»1/2″][vc_column_text css_animation=»bottom-to-top»]El pasado fin de semana, Dolce & Gabbana pasó a engrosar la lista de firmas de lujo que muestran sus propuestas en streaming. La casa italiana presentó su primer desfile digital see now, buy now a través del que era posible comprar su colección de manera inmediata.
It's not the first time that Domenico Dolce and Stefano Gabbana's firm brought the catwalk experience to its website, however, the Italians were making their debut in the see now, buy now shopping formula through their e-commerce. [/vc_column_text][/vc_column][vc_column width="1/2″][vc_column_text css_animation="bottom-to-top"]The DG Digital Show project kicked off with the presentation of the women's collection, "Walking in the street" and a set of garments that contained the essence of the brand but opting for a more casual, urban and relaxed style. Perfectly cut and exquisitely embroidered jackets , boyfriend jeans, sneakers and bags that directly referred to the atmosphere that was breathed during the 90s in the big cities.
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=»stretch_row_content» equal_height=»yes»][vc_column width=»1/2″ css=».vc_custom_1605615672224{background-image: url(https://adictic.com/wp-content/uploads/2020/11/INT1-25.jpg?id=4813) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][gem_divider margin_top=»400″][/vc_column][vc_column width=»1/2″ disable_custom_paddings_mobile=»true» css=».vc_custom_1561556193635{padding-top: 50px !important;padding-right: 80px !important;padding-bottom: 50px !important;padding-left: 80px !important;background-color: #000000 !important;}»][vc_row_inner][vc_column_inner offset=»vc_hidden-xs»][gem_divider margin_top=»130″][/vc_column_inner][/vc_row_inner][vc_column_text css_animation=»bottom-to-top»]
The "see now, buy now" formula - the Spanish translation would be something like "lo ves ahora, lo compras ahora", started in 2016 with the objective of luxury brands to meet the more immediate demands of the new consumer.
[/vc_column_text][gem_divider margin_top=»70″][vc_row_inner][vc_column_inner offset=»vc_hidden-xs»][gem_divider margin_top=»80″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=».vc_custom_1561554148183{padding-top: 80px !important;padding-bottom: 60px !important;}»][vc_column width=»1/2″][vc_column_text css_animation=»bottom-to-top»]La fórmula del see now, buy now –la traducción al español sería algo así como “lo ves ahora, lo compras ahora”, arrancó en 2016 con el objetivo por parte de las marcas de lujo de satisfacer las demandas, más inmediatas, del nuevo consumidor. Burberry, Tom Ford, Mathew Williamson, Thakoon o Rebecca Minkoff, todos querían crear colecciones que sus clientes pudieran comprar y vestir en el mismo momento en que se presentaban.
Tom Ford said: "In a world that is becoming more and more immediate, the current system of showing a collection four months before it is available to customers is an outdated idea that no longer makes sense". [/vc_column_text][/vc_column][vc_column width="1/2″][vc_column_text css_animation="bottom-to-top"]In this way, the traditional catwalk model was called into question in the face of the unstoppable advance of fast fashion and new digital media. Four years later, see now, buy now has not been the revolution it promised and has remained a residual trend that is not applied, far from it, by all fashion brands.
In contrast to the immediacy demanded by consumers in 2016, 2020 has come to pose new demands, and although digital conversion is an inevitable (and essential) path for the industry, the public is also demanding new, more sustainable and respectful ways of producing and respectful ways of producing.
Photos courtesy of Dolce & Gabbana.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_row][vc_column][gem_image position="centered" src="4814″][/vc_column][/vc_row][/vc_row]
