[vc_row][vc_column][vc_column_text css_animation=»bottom-to-top»][/vc_column_text][gem_divider margin_top=»30″][/vc_column][/vc_row][vc_row css=».vc_custom_1561553716331{padding-bottom: 60px !important;}»][vc_column width=»1/2″][vc_column_text css_animation=»bottom-to-top»]Volvamos a un mundo pre-pandemia. Ese en el que la quinceava versión del vestido de lunares de Zara inspirado en el de Julia Roberts en Pretty Woman, causaba tal sensación que se agotaba en cuestión de horas. Pero eso era antes, en un mundo en el que el coronavirus todavía no existía. Cabe la posibilidad, incluso, de que ese vestido te lo pusieses solamente una vez y su destino fuese el ser relegado al fondo del armario viendo la vida pasar. 

But this attitude is not what represents many consumers in the new normal. In fact, Generation Z tends towards individuality and asks questions such as Why do we all wear the same thing? Why doesn't someone buy something and simply share it with others?[/vc_column_text][/vc_column][vc_column width="1/2″][vc_column_text css_animation="bottom-to-top"]This is where clothing rental platforms come into play. With a long tradition in the United States thanks to the success of the Rent the Runway website, until quite recently, renting pieces of clothing was reserved only for special occasions in Europe. However, there are many expert voices calling for the widespread use of this much more sustainable and environmentally friendly custom.

Renting clothes not only gives us access to pieces that we would not be able to afford due to their high price, but also puts us face to face with the dizzying pace of shopping established by fast fashion. In this sense, is it possible to renew our closet while minimizing our ecological footprint? Yes, it is possible and the answer, once again, can be found in these 4 clothing rental platforms.

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Renting clothes not only allows us to have access to pieces that, due to their high price, we would not be able to afford, but it also puts us face to face with the dizzying pace of shopping established by fast fashion.

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Ecodicta

It works through the model ofsurprise unboxing in which, through three types of subscription ranging from 30 to 50 euros, you can choose between two and five garments (standard or premium) to wear for a month. There is also the option to purchase and its catalog has a large presence of Spanish brands: Bimba y Lola, Compañía Fantástica, Kling... and other international brands such as Michael Kors, Guess or Ralph Lauren.

Ouh Lo Lá

Its operation is similar to that of Ecodicta. Through a test with different looks, it establishes conclusions with the different tastes of the customers who, later, will be added to the criteria of a stylist who will complete the package that is sent. The boxes can be of five, eight or twelve garments.[/vc_column_text][/vc_column][vc_column width="1/2″][vc_column_text css_animation="bottom-to-top"]]

Infinite cabinet

Its goal is to meet the needs of the client by providing her with maternity clothes for rent. This is a good idea if we take into account the growing number of women who consider that buying clothes during pregnancy is not a good investment. 

Verone

Their novelty lies in the fact that, instead of clothes, they rent jewelry. Their service allows you to enjoy one piece of jewelry per month from 29 euros and includes personalized advice, anti-theft insurance, free shipping and ultrasound cleaning.

If you want to be part of the change in fashion, visit adictic.com and download our app.

Photos courtesy of Urban Outfitters. [/vc_column_text][/vc_column][/vc_row].