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Buying perfume without trying it on is now a reality. Fashion and beauty companies are adapting to the demands of the new normal as the weeks go by. Cosmetics has had to come up with new possibilities in a world where it is forbidden to test beauty items (for obvious hygiene reasons).
Once again, technology has become a great ally of these companies, which invest a large part of their budgets in research on how to adapt to the times of Covid-19. In this regard, Spain's Puig, which in 2018 had already implemented the Puig Futures accelerator, has developed a new technology that makes it possible to know what a perfume smells like without having to try it.
The system is able to detect and highlight the olfactory family of all fragrances and their dominant ingredients. In addition, it also offers options available in the perfumery taking into account the customer's preferences so that buying perfumes without tasting them is now a reality.
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The future is QR code
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All this is possible thanks to a new technology based on the now famous QR codes. When arriving at the perfumery, the customer will have to scan the code with his smartphone. Then, by focusing on the bottles or packaging with the device's camera, AI.lice, as the system is called, automatically analyzes the information received through a database and displays the data on the phone.
The stores of Penhaligon's stores in the UK and Asia are being the first to test the Magic Monocle tool. In addition, the customer will be able to browse the brand's scent offering while creating a wish list to try and buy.
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the new cosmetics experience
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This project is part of Puig Futures, the platform that the company launched two years ago and which operates in three areas. The creation of new disruptive business models, agreements with other innovators and minority investment in third parties.
The pandemic has completely changed the way we shop for cosmetics. This summer, it was no longer possible to test the color of a lipstick on the back of your hand. Gone are also the days of makeup demonstrations with unsterilized brushes and brushes... Entering a perfumery and trying out new fragrances, makeup ranges and treatments will be a new experience in which technology will play a key role.
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