[vc_row][vc_column][vc_column_text css_animation=»bottom-to-top»][/vc_column_text][gem_divider margin_top=»30″][/vc_column][/vc_row][vc_row css=».vc_custom_1561553716331{padding-bottom: 60px !important;}»][vc_column width=»1/2″][vc_column_text css_animation=»bottom-to-top»] Nada volverá a ser lo mismo desde aquel 14 de marzo en el que se decretó, por primera vez en la historia de la democracia en España, el estado de alarma. Han pasado apenas seis meses y parece que hubiese pasado un siglo. La pandemia llegó para poner patas arriba todo aquello que creíamos inamovible, desde la forma y los espacios de trabajo hasta las relaciones sociales y, por supuesto, los hábitos de consumo y las tendencias de moda.
If during the pre-pandemic months we were experiencing a boom of organza shirts, puffed sleeves and dresses with volumes that jumped from the catwalk to the street by the grace and grace of Zara and company, fifteen days later we had completely forgotten them to embrace the goodness of leggings, sweatpants and sweatshirts.[/vc_column_text][/vc_column][vc_column width="1/2″][vc_column_text css_animation="bottom-to-top"]It's not that athleisure was suddenly back in fashion, but that we were naturally looking for the most comfortable garments to spend long hours under cover.
Nuestras casas se transformaron en oficinas improvisadas y descubrimos que, realmente, los vaqueros no son tan cómodos como creíamos para pasar jornadas eternas delante del ordenador. Todas las tendencias que el 2020 preveía traer consigo, se esfumaron con la crisis de un plumazo y surgió un inusitado interés hacia las prendas de influencia sport y otras mucho más relajadas y fáciles de llevar.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=»stretch_row_content» equal_height=»yes»][vc_column width=»1/2″ css=».vc_custom_1598259290767{background-image: url(https://adictic.com/wp-content/uploads/2020/08/INTERIOR_2-18.jpg?id=2700) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}»][gem_divider margin_top=»400″][/vc_column][vc_column width=»1/2″ disable_custom_paddings_mobile=»true» css=».vc_custom_1561556193635{padding-top: 50px !important;padding-right: 80px !important;padding-bottom: 50px !important;padding-left: 80px !important;background-color: #000000 !important;}»][vc_row_inner][vc_column_inner offset=»vc_hidden-xs»][gem_divider margin_top=»130″][/vc_column_inner][/vc_row_inner][vc_column_text css_animation=»bottom-to-top»]
During the confinement, brands registered an increased interest in comfortable garments and much more relaxed looks.
[/vc_column_text][gem_divider margin_top=»70″][vc_row_inner][vc_column_inner offset=»vc_hidden-xs»][gem_divider margin_top=»80″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=».vc_custom_1561554148183{padding-top: 80px !important;padding-bottom: 60px !important;}»][vc_column width=»1/2″][vc_column_text css_animation=»bottom-to-top»]Marcas como Nike o Adidas vieron como sus índices de ventas se incrementaban a medida que pasaban las semanas y modelos como Karlie Kloss o Adriana Lima aparecían mostrando al mundo sus rutinas de entrenamiento a través de su feed de Instagram.
In addition, consumers are beginning to show greater interest in brands that are committed and that build their imaginary around what will be the sine qua non condition for survival in the future: sustainability. In this sense, labels such as Stella McCartney or Marine Serre, who have shown their commitment to eco-friendly eco-friendly since their origins, have seen their items take off through second-hand sales portals such as Vestiare Collective.[/vc_column_text][/vc_column][vc_column width="1/2″][vc_column_text css_animation="bottom-to-top"] Feminism makes even more sense in times of pandemic - Maria Grazia Chiuri 's constant focus on female empowerment has made Dior one of the luxury labels that has seen its popularity increase the most over the past few seasons-but also social justice and the anti-racist struggle.
Immersed as we were in a system that did not allow us to stop, it took a confinement for many of us to reflect on the values of today's societies and the imperative need to accommodate inevitable social transformations. In this sense, many fashion companies, such as the luxury conglomerate LVMH, joined actions aimed at supporting foundations and charities.
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Some firms, such as Dior, have focused their commitments on the defense of feminism and female empowerment.
[/gem_quote][/vc_column][vc_column offset=»vc_col-md-6″][vc_column_text css_animation=»bottom-to-top»]Otra de las tendencias que la crisis ha dotado de mayor relevancia es el repunte de plataformas de compraventa online de segunda mano, como Vestiaire Collective o Vinted.
The first, which was launched precisely during the 2008 financial crisis, has continued to grow during a summer in which consumers seem to have focused their resources on investing less but in durable and higher quality pieces. With similar objectives but through a different line of business, the Lithuanian platform Vinted connects people from all over Europe who want to get rid of surplus pieces from their closets, another phenomenon that has seen its popularity grow in proportion to the growing criticism of the dizzying and seemingly unsustainable pace of fast fashion.
Photos courtesy of Zara and Urbanoutfitters.[/vc_column_text][gem_divider margin_top="50″][/vc_column][/vc_row]
